I arrived just five minutes before the advertised show time and the line up for popcorn was quite long. Knowing there'd be previews, I decided to chance being late and get some popcorn. After all who can resist... Sorry, now I am talking about popcorn when I'd said I wasn't. Let's move on. I got to my seat a few minutes later than the aforementioned show time just when things were getting started (the screen was blank for a while when I first got there). The pre-show festivities consisted of a few previews and get this, eight advertisements. I'm not exaggerating, I counted them just so I could complain to you in an accurate fashion. Doesn't eight seem a little excessive? I remember when there was one ad and people booed. Now eight is acceptable? Sheesh.
I'm not against advertising in any philosophical or dogmatic sense, but I think if you're going to hold back the show for (and this is not an exaggeration either as I checked the time) 17 minutes after the much publicized start time to pitch stuff, then you're taking advantage of us. And I'm not talking about the popcorn, which if I wanted to I could. Since we're talking about getting taken advantage of. But I will hold back.
See you at the commercials!